“True Knowledge” Semantic Search Demo

The “True Knowledge” demo of a semantic search engine looks quite promising to me. It incorporates user feedback and intelligent parsing of intent to yield search results completely impossible by Google. It’s hard to imagine where a fully adopted version of this technology could go but it would be amazing to use this in combination with Google or Amazon’s efforts to scan books into a giant database. I also wonder what happens with more ambiguous questions than the ones asked. Anyways, exciting nonetheless. Why would true knowledge demo the app prior to launch and give their competitors such a full look at the their user experience? That’s either crazy confidence or terribly naive - we shall see.