I love it when you find successful companies that have chosen to do business differently. Bentley has created a brand that is all about building highly customized cars for people who want to drive a unique and gorgeous piece of craft and technology. The obsession with detail raises these cars to art and you can see the pride in the employees who build them.
“Every vehicle you see within the factory is sold. We don’t make vehicles for stock. Every vehicle is sold and built to a specific customer order.”
Incidentally, coolhunting.com has been one of the most consistently rewarding sites I have followed throughout the years. I’d highly recommend checking them out if you haven’t before. You could lose a day or two just cherry-picking shows that pique your interest.
