My Dots for Monday, July 23, 2007
Posted in Links on July 24th, 2007 by Eric FranklinGoing to go see this tonight, I think…
[tags: science fiction, museum, authors, thepugetnews]
Archive for July, 2007
My Dots for Wednesday, July 18, 2007
Posted in Links on July 19th, 2007 by Eric FranklinA photo exploration opening Seagate’s new “FreeAgent”drive. It’s more compelling than it sounds as Seagate really focused on the “getting started” experience, ripping a page straight out of the apple playbook.
[tags: apple, design, seagate, thepugetnews]
Will Wright Previews “Spore” at TED
Posted in Gaming, Other, Video on July 17th, 2007 by Eric FranklinIf you don’t know who Will Wright is, you should. He’s one of the most visionary game developers alive today. Here he previews his newest game, “Spore,” wherein players develop life forms from single-cell, all the way to complex human beings who conquer the galaxies. Will speaks a lot about developing games as if they’re educational toys, ways of understanding both time and space, as well as the complex systems governing the world.
Interactive Advertising Moves a Step Up with Adobe’s Newest
Posted in Advertising, Art, Technology on July 17th, 2007 by Eric Franklin
Photo from the New York Times Article
Adobe has placed an engaging interactive wall advertisement for their Creative Suite 3 in New York’s Union Square. The ad wall is 7 feet tall, 15 feet long, and tracks human movement, animating a sequence of visual effects based on where the passerby happens to be located. You can see a photo and read more about the ad on the TED Blog . You can also view a video of people interacting with the display on Gizmodo’s AdWatch here.
While the movement recognition appears like it could take a bit more work, what this ad points to is either amazing or downright chilling.
How long will it be before ads are able to recognize biometric information in the targeting of their ads? At one personalization extreme, you get something like the “Minority Report,” where you are individually recognized and marketed to. “Hello, Eric Franklin. Have you thought about using the Adobe Creative Suite as a means of designing your monthly newsletter?”
There are a whole host of in-between options, however, that privacy advocates may not be able to fend off as directly as the full-on personalization (which I expect a significant number of people will resist). What if an ad could merely answer the question of whether it is targeting a male or female? I have to assume that that could be done with a some degree of accuracy based on facial structure, build, etc. What if an ad could target your demographic by looking at social cues such as clothing and jewelry? Is the only way to market more effectively to delve further and further into stereotyping (er, I mean “demographics”)?
My Dots for Monday, July 16, 2007
Posted in Links on July 17th, 2007 by Eric FranklinA really excellent business interview with the CEO of Lego. There is lots of great information in here for people looking to build and run their own companies. It’s a refreshingly clear look at revitalizing an innovative, privately-held brand while staying true to your roots, discovering who your customers really are, and servicing them to the best of your ability.
Quoted: The restructuring of Lego, and what it means to open source a design process. Tyler Brûlé interviews Lego chief Jørgen Vig Knudstorp.
[tags: Monocle Magazine, video, Retail, Business, Lego, Open Source, Innovation, Product Design, thepugetnews]
My Dots for Sunday, July 15, 2007
Posted in Links on July 16th, 2007 by Eric FranklinAn intriguing post on the Freakonomics blog, asking whether or not Public Libraries could be built today or if the publishing houses have become powerful enough to block such profitless enterprise in their domain.
[tags: books, libraries, thepugetnews]