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Archive for the 'Amazon.com' Category


Charlie Rose - An Hour with Jeff Bezos

Posted in Amazon.com, Books, Ebooks, Technology, Video on December 11th, 2007 by Eric Franklin

A great hour-long interview with Jeff Bezos, mostly centered on the new Amazon Kindle e-book reader but with other interesting tidbits on innovation in general.

  • 101 of 112 current New York Times Bestsellers
  • Represents all major publishers
  • Most new releases are $9.99 (although I want to read “War and Peace” and that one is only $2.80)
  • “Think of a book, have it a minute later”
  • Large onboard dictionary and access to Wikipedia
  • Highlight text. Underline text


Link: New York Times reporting that Amazon.com and Google both treading fruther into ebook space

Posted in Amazon.com, Books, Reading, Technology, Web on September 6th, 2007 by Eric Franklin

The article is here:

In October, the online retailer Amazon.com will unveil the Kindle, an electronic book reader that has been the subject of industry speculation for a year, according to several people who have tried the device and are familiar with Amazon’s plans. The Kindle will be priced at $400 to $500 and will wirelessly connect to an e-book store on Amazon’s site.

Update: Apparently, this is a hot Amazon story today. Another blogger is reviewing the product before it even comes out.


Amazon’s Navigational Redesign: What People are Sayin’! (a meta-post)

Posted in Amazon.com, Links on September 6th, 2007 by Eric Franklin

As bloggers and news agencies are starting to realize, Amazon.com is currently testing a navigation redesign. Just head on over to Amazon to check it out. If you see the older tabbed design, clear your Amazon cookies and go back to the site repeatedly until you see the new design. Either way, I believe the explanatory page for the redesign should work whether or not you’re in the test. Let me know if you have any issue checking it out.

Amazon Nav Redesign

How the media and bloggers are covering the changes is below:

[Last Updated: 2:00PM PST: October 31st, 2007]

News Coverage

Neutral

  • The Seattle Times (Brier Dudley’s Blog): “The megasite is changing its look and feel, adding more polish and toning down the bargain warehouse feel.”
  • AuctionBytes.com: “Amazon.com is testing a redesign of its home page. The company said the site has grown to include over 40 “departments” since its launch in 1995 as a book-selling site, and it wants to make it easier for customers to find items in all departments.”

Blog Coverage

Positive:

  • ***Read / WriteWeb: “The most noticeable difference about Amazon’s navigation is the consolidation of the category tree. Gone is the “See All Product Categories” hover menu, as is the overwhelming left hand side bar “Browse” menu that displayed all of Amazon’s categories (41 at my last count — though it could be more). In their place is a new “Show All Departments” menu that opens along the left side of the page and displays Amazon’s category tree broken into 11 top-level departments.”
  • : “So far, I think it’s pretty slick. They have an amazing complex information architecture and they managed to simplify it about as well as I can imagine doing.”
  • m@ fredenblog: “Amazon.com just redesigned their site. I like that they got rid of the clutter. I also like that “web 2.0″ design is becoming more sophisticated and less Candy Land.”
  • Northwest Progressive Institute: “My verdict: the site is definitely more usable, has a better color scheme, and improved navigation. You may or may not be able to see it in your browser if you head over there - Amazon says the new look is being selectively rolled out.”
  • Andrew Wirtanen: “The new design is like a breath of fresh air, and hopefully it will prove useful and usable.”
  • frivolous motion: “It looks nice. Just one more way they have of convincing me to give them money.”
  • Orange Days:”While I don’t think the website looks great as in flashy or jaw-droppingly good, big companies that actually want to sell stuff rarely have that. I think it does a better job of presenting itself than before and is an overall improvement.”
  • My Thoughts on Nothing Much at All: “I like the new pages a great deal. There seems to be more room in the middle to the pages for content. I find the navigation links on the top and side much less intrusive than they were previously. I really, really like the new look!”
  • ***Inside the Mind of a Nerd: “I was at first very stubborn about the new design, but it didn’t take me long at all to embrace it whenever I went back to the current Amazon site. It makes a lot of things better and easier.”
  • Adventures in digital marketing: “It seems like a definite improvement to me. There is a nice feature where the logo turns into a button with a Home link when you rollover it.”
  • Josue’s Blog: “Jay Fienberg points out a nice improvement on the amazon.com logo home page link — a simple idea that anyone can implement on their own website.”
  • Flatline Web Design:”Wow… Amazon.com has been doing some redesigning. And while I’m a little bugged that they’re still using tables for layout, I do like the changes.”
  • David Beach’s Blog: “I like the prominent search bar and the larg [sic] buttons for lists and your cart. I also like the personalization placement. This is a good step, no matter how boring it looks.”
  • : “Amazon.com launched a new version this weekend, kudos to them. They’ve dumped the tabs, and I think it’s working for them. They’ve obviously done a fair amount of usability testing and it shows. Personally, I never knew they carried magazines before.”
  • Stefan Hayden: “It took me a second to get over the shock but the new Amazon redesign is really awesome. It really feel like they hidden a lot of interface away and really let users discover features as they need them. hiding interface elements can be one of the hardest things to convince some one to do but it always seems to pay off. I’m glad to see Amazon agrees.”
  • : []”So far, I think it’s pretty slick. They have an amazing complex information architecture and they managed to simplify it about as well as I can imagine doing. The horizontal features scale up and down pretty well. My only complaint is with the drop-down navigation that relies on hovering over an arrow instead of hovering over the whole nav item — it’s unnecessarily taxing to mouse over such a small target.”
  • shahine.com/omar: “I like the new look. I love that the search results now indicate what is eligible for Amazon Prime.”
  • Bernie Zimmerman:”I was pleasantly surprised today to see that they’ve finally done something about the mess they called a website […] I haven’t had a chance to play around with it all that much, but the color scheme is more appealing and their navigation has improved dramatically. I may post more once I’ve had more experience with it, but the short of it is that they’ve finally done something good with their website.”
  • lazygeek.net:”Their remodeled site went live today and it looks a lot cleaner from all the clutter before. This is probably their first biggest re-design in the last 5 years.”
  • r3fresh:”Overall, the site design is more simplified and space is used more effectively (ie the sidebar is now something I will use).”
  • : “I must say, seems to be an improvement. I’m very glad they rid of the chunky tabs at the top with that ridiculous rollover popup, and moved a larger logo comfortably in the top left.”
  • J.Y. Design: “It’s the end of an era. Tabs are gone, long live drop-menus!”
  • : “All these changes in design and functions shows that Amazon has the intent to change some of its ecommece strategies and distinguish itself from other online retailers, maybe from price and service.”
  • : “Now, you can actually get to things. I hope they’re planning on doing more work, rather than simply stopping here. This is a good start, though.”
  • Alexseo: [Translated from Spanish using Babelfish]Now Amazon is proving its new design…
  • Stylegala: “Still in the testing phase, but it functions much better than the old design.”

Negative:

  • Why, Blog, Why?: “Every web design book that I’ve come across uses the Amazon “Tabbed Interface” as an example of “what works”. It’s ubiquitous as a design element that is simple, useful and compact.”
  • CSS -Tricks: “They have gone with a really busy, really blocky design with a flyout pop-up menu for the main navigation. Seems like a questionable move to me, but we’ll see how the rest of the world reacts.”
  • Mokka Mit Schlag: “However about a week or two ago something changed, and it now seems impossible to do more than browse without accepting their nutrition-free cookies. They seem to be going through a site-wide redesign. This is a definite step backwards. Given that they were already managing sessions (without cookies) before I’m not sure if this will have a negative impact on their scalability. Nonetheless, it’s disappointing.”
  • : “There is nothing on the major blogs yet, but our friend Amazon.com has a shocking new homepage. I don’t like it much[…]”
  • JeffreyMcManus: “I’m not wild about the changes. I like the navigational tabs on top, where they used to be, instead of off to the side. To accommodate this, they made the new design much too wide (about 250 pixels wider than their previous design, I’d estimate — I had to resize my browser so I could see the whole page).”

Neutral:

  • ***Get Elastic: “As your own sites grow, as web design best practices change and as we learn more about how people use websites, redesigns are inevitable.”
  • Webmaster-Source: “Yesterday, Amazon changed their design. Oddly, though, it had been replaced with the original by this morning. Even more strangely, this isn’t the first time this has happened. About a month ago, an earlier version of this design was put online, only to be removed the next day. Are they testing a new design, but they’re not quite ready to make it permanent?”
  • seanlandry.com: “It’s interesting to note, Amazon was the site that made “tabbed navigation” so popular. With their new design they’ve changed the navigation scheme to primarily left navigation.”
  • NowInStock.net: “This might not mean much to many of you, but every time a major retailer goes through a redesign it makes for an interesting venture for myself to see if it really is an improvement on the past design or not? Did overall usability increase? I guess we shall see.”
  • Comparison Shopping Engine Strategies: “It’s no secret that Amazon is a data-intensive company and performs A/B tests all the time, so this overhaul no doubt comes with some impressive performance upticks.”
  • Search Novice: “The ultimate useful site from the popular design book Don’t Make Me Think! has made a major change to the tab-driven design that originally made the site so easy to navigate.”
  • webmeba.com: “Amazon just got redesigned and for some random reason the new design only appears in Firefox [I haven’t tested it in Opera yet]. The redesign is much sleeker, but it’s not that much of an improvement over the old one.”
  • ***rkgblog: “Yep, the site that made tabs a ubiquitous e-commerce navigation convention is at least considering making them go away.”
  • : “Amazon is rolling out its new design randomly. Not everyone sees it, and it only appears in Firefox.”
  • : “Don’t expect any drastic changes. Most of the updates are cosmetic. For example, you can choose categories to search and browser through a navigation panel on the left side of any screen. You know, pretty much just like you can do now. The difference is you’ll be able to choose categories and subcategories by hovering your mouse. No more waiting for a fresh page to load.”
  • ***Functioning Form: “Recently, Amazon began testing a design that brought back a prominent listing of their most popular categories. However, access to these links is now in the form of a left-side navigation menu instead of tabs at the top of the page. The new header features a prominently displayed search box and access to your shopping cart and lists. While I don’t know the full context behind the redesign, I’m assuming the company needed a better way to expose the breadth of their inventory as the dynamic “all product categories” tab (used on the site today) required an explicit action to activate.”
  • Computerlove: “Amazon who perfected it’s use of tabbed navigation scheme for more than a decade, spending hundreds-of-thousands-of-dollars in research and design, removed them in the latest redesign.”
  • User First Web: “The amount of content on the site has long outgrown its tab structure, but until now, Amazon has found creative ways to retain the tab structure while growing their store. I know Amazon does extensive usability testing so this new design is a vote of confidence towards the usability of flyout navigation and primary navigation on the left.”
  • : “I navigated over to Amazon tonight to buy a book and I was shocked SHOCKED I tell you to find that Amazon just redesigned their website. Now, redesigning is usually a good thing, but what was most shocking is that they GOT RID OF THE TABS.”
  • Etre: “Amazon.com’s first major redesign since 1995 is complete. The focus appears to have been upon improving the website’s navigation”
  • Airbag Industries: “I can only assume that this decision is the result of careful study by many scientists, designers, and mathematics experts from all over the world. Possibly ending an era of navigation through a secret vote conducted in Geneva, Switzerland.”
  • nounverb: “Amazon.com is redesigned, which will beg the question: how many online stores will redesign their pages to be like amazon.com once again?”
  • : “Amazon is no [sic] known for cutting edge design, but when an organization this significant does a site makeover it is certainly worth analyzing. Studying its grid, layouts, terminology, focus, and so on, offers valuable insight into what we assume is working well for millions of customers.”
  • twofortyeightam: “Amazon supposedly redesigned but I have been refreshing my browser for a while now and I still can’t see it. I did manage to find a screenshot of the new design on the page where they talk about their makeover”
  • Jason Blogs: “I just noticed that Amazon.com has been redesigned. They made it easier to find the shopping department you want with a left-side navigation menu that displays a submenu when you hover over a main category. And they made it so much easier to find someone’s wishlist.”
  • : “Woa, new, cleaner look for Amazon.com. Interesting hover-effect on the logo linking to the home page.”
  • Spiceee: [Portuguese] “não sei se gostei. me deu a impressão de chegar em casa e ver os móveis em outros lugares. e nem me pediram a chave.” According to Babelfish, this translates to: “I do not know if I liked. it gave the impression to me to arrive in house and to see the furniture in other places. e nor had asked for the key to me.”
  • Ecommerce News: “Amazon.com is testing a redesign of its home page.”

Humorous

  • bechillnow: “Amazon’s new redesign abbreviates my name in a comical way…”

*** = noteworthy review


Child Online Protection Act (COPA) has been struck down… Again.

Posted in Amazon.com, Books on March 26th, 2007 by Eric Franklin

Many moons ago, about 1,780 of them to be exact, I used to manage much of the Amazon.com customer review process, the stuff you don’t see from the front-end of the site - the moderation and maintenance of tons of reviews on millions of products. It was a fun job and I learned a ton about the legalities of free speech, how vicious people can be when they’re using assumed identities, and how nasty publishers/authors of crappy books can be when their books are called crappy in customer reviews.

I was also around for much of the initial craziness around protecting the identities of children online. At Amazon, we had to build separate processes for children to submit customer reviews an egregious hack which exists until this day (just look at the top of the page where it says “Under 13?”) and we had to shut down places where kids activiely congregated due to legal risk, such as discussion boards for Harry Potter, where children were being social with each other and perhaps sharing too much personal information with each other. Never mind the fact that we clearly stated you needed to be 18 to register for an account.

Here’s the deal, I’m all for protecting children, but the solutions that work are those which limit where kids can go on the internet - either on the software side or on the parenting side. COPA was justifiably struck down as a bad idea last week, a violation of free speech. It’s been unenforceable ever since it was created. These matters were a huge headache for me in my old role. I am glad that the law is maturing enough to deal with these matter more consistently and realistically.

Senior U.S. District Judge Lowell Reed Jr. wrote that parents can better protect their children through software filters. He also stressed that COPA fails to address threats—such as online predators on social networking sites—that have emerged since the law was written. COPA only targets web site operators, not their users. COPA has been through several legal rulings and has never been enforced.


Top 10 most influential books from my life

Posted in Amazon.com, Books, Reading on February 16th, 2007 by Eric Franklin

Several folks have been asking me to put together one of these “top 10″ lists for a while. The whole exercise was significantly more challenging than I thought it would be. I tried to use each author only once. Please feel free to post you own “top 10″ lists in the comments. I’d love to see them.

  1. “Crime and Punishment,” Fyodor Dostoevsky

    Read the rest of this entry »


Amazon.com and Tivo Partner to bring Movie/TV Show Downloads to the Living Room

Posted in Amazon.com, Web on February 7th, 2007 by Eric Franklin

Perhaps the reason I’m so excited about this is that I was already planning on purchasing a TiVo TCD648250B Series3 HD Digital Media Recorder within the next several months (please, please let the price keep coming down) and these features just increase the value proposition of that purchase, but I also think the slickness of this end-to-end implementation is seriously enticing and poses a distinct challenge for Apple and their new Apple tv - especially since Apple’s only major movie studio partnership to date is with Disney and relies on the hardware constraint of the space on your hard drive.

  • While the Amazon Unbox Store does not yet support Macintosh (grrr, what is it with everyone and the single DRM’d Windows solution?), bypassing all of that and going straight to my living room is fine.
  • My digital library can sit on Amazon’s Media Library, I won’t need to buy physical DVDs (my collection is pretty huge already), and I won’t need to invest in new hardware (e.g. hard drives) to hold Gigabytes/terabytes of information. This appeals to my greener sensibilities. Amazon and Tivo should drum that angle up in the marketing.
  • If I were to idly speculate (which I love), this solution gives Amazon/Tivo the option of upgrading the quality of the movies fairly seemlessly to the end-user. After all, users won’t have to have the movie on their own hard drive. Amaozn/Tivo could detect when I want to reload a movie out of my digital library and give me the option as to the quality I prefer (so I can match it to my setup). Even better, I’d probably just set a preference for the highest quality possible at any given time.

Amazon/Tivo, if you give me a rental option before the rest of the market can get there (something akin to Netflix without the mailing), I’ll be yours forever!

Disclaimer: I am a current employee at Amazon.com but I had no prior knowledge of this implementation. I do not currently possess any future knowledge about this which is not public. Cheers!


Got a minute? Help find Jim Gray!

Posted in Amazon.com, Other on February 3rd, 2007 by Eric Franklin

I just found out about a coordinated technical effort to track down the missing Jim Gray - and we can all take part. For those of you who haven’t heard, Jim Gray disappeared at sea January 28th, apparently on a trip to spread his mother’s ashes. While the Coast Guard has had to call off the search, many in the tech industry have stepped up and made large efforts to distribute the effort to find him amongst the many of us sitting in front of our computer monitors. Using satellite photos hosted on Amazon.com ’s S3 simple storage service and metering out the tasks through Amazon’s Mechanical Turk, users can now go scan the ocean and help in the search.

Jim is a noted computer scientists and researcher. While I do not know him, the fact that so many in the technical community have pulled together and made it possible for me to help, has made it
seem like I should.

You can help too and it’s quite easy. Go to Werner Voegel’s blog and follow the instructions. Basically, you follow a link and look at satellite photos of small ocean patches. If you see something that looks remotely like debris or a physical object, flag it. There are examples showing what to look for.

I’m going to get back to it now. Let’s all hope for a happy ending.